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5 Reasons for Businesses to Blog in 2013
by Lisa Kersey Though social media has become an integrated part of virtually all businesses and their communications strategies, it surprises me that some companies are still questioning the value of...
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2012 in Retrospect, A look back at Mobile, Search and Social Predictions
By Jason Poulos (@TheSaganaki) In late 2011 I wrote a blog post that highlighted 5 web trends that discussed where the digital landscape might end up in 2012. Now that 2012 is said and done, I wanted...
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7 Tips to Create the Perfect Infographic for your PR Campaign
By, Rosalie Morton (@rosaliemo) Infographics took the PR and content marketing world by storm about a year and a half ago. In case you missed it, an infographic is an visually engaging illustration...
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20 Digital Facts That You Need to Know
01. Mobile internet usage is projected to overtake desktop internet usage by 2014 The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use,...
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Broadening Our Horizons: The Changing Role of PR Professionals in Healthcare
As healthcare public relations professionals, we have often suffered from an identity crisis. No one understands what we do, let alone appreciates it. Often we complain that the marketing folks get all...
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Another Sweet Digital Campaign Case Study
A couple of months ago I featured our first sweet case study for Pure Canadian Maple Syrup. We now have another sweet client on our hands that needed some help in the digital frontier. We just wrapped...
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Top 7 Tips to Create a Killer eBook
There are two main types of questions we ask on Google. One is the “instant-gratification” question… “Who was that actor?” “How do I hide a post on my Facebook timeline?” “Where’s the nearest...
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Multi-channel PR Campaign? It All Starts with a Digital Strategy
As connected as the digital world is it can often create segmented messages and experiences for you client. The benefits to integrating your marketing efforts are numerous but to fully take advantage...
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Can a Simple Google Update Create a Big Impact on PR?
In late July Google quietly made a change to its Unnatural Links Document that has spawned articles claiming that Google has killed PR and it’s now Google vs. PR. What’s interesting about this update...
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Sharpen and Maintain Your Digital Expertise
Own the digital space with these 5 great resources. The digital world is constantly changing and evolving so keeping up with the latest trends and tactics may seem like a daunting task. There are a...
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Sponsored Blog Posts: 9 Tips to Get More for Your Money
In my last post, I took a look at the evolution of blogger relations and the sponsored post. Since bloggers are not taking pitches for earned content nine times out of 10, sponsored posts are the way...
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Should your “optimized” site from 2011 still rank in Google
Building rock-solid SEO that stands the test of time. 2011 was was two years ago and in the digital world that is an eternity, in two years time the technology inside your phone, computer, TV, website...
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A Quick Tip SEO Guide for PR Pros
As an agency, it’s our job to keep up with the latest SEO guidelines to ensure our outreach complements and enhances our clients’ SEO strategies. Your PR goals should now exceed beyond placements,...
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4 Must Have Mobile Tactics for Local Businesses
It seems like for the past three years marketers have been predicting that “this will be the year for mobile.” I’ve stated it but the mobile tsunami that we thought would absolutely flood the market in...
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3 Elements Your Website Needs to Have in 2014
If you plan on launching a new website or redoing an existing site in 2014 you can easily be focused purely on the aesthetics, content management system or markup of the site. Those elements are indeed...
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4 Tips to Get Your Health Care Company LinkedIn
If you’re a health care company, you probably need to do a lot of work on your LinkedIn presence. The professional networking site is too often relegated to an online jobs board, despite the multiple...
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A Look Back at 5 Digital Marketing Trends of 2013
In late 2012 I created a blog post that highlighted 5 digital trends that would be prevalent in 2013. Now that 2013 is long and gone, I wanted to take a look back and see how these trends panned out in...
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How to Predict the ROI of Organic SEO in 3 Easy Steps
SEO as a digital marketing tactic has continually had one of the highest ROI’s when compared to other digital tactics (left chart) year over year. The data driven nature of SEO makes it easy to measure...
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How a Website Relaunch Grew Email Subscriptions by 30% in One Month
4 Strategies to Ensure a Killer Site Launch Over the past six months the digital team at PadillaCRT has been working hard on a website refresh for the U.S. Highbush Blueberry Council. Starting with a...
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3 PR/Marketing Budget Imperatives for Healthcare
It’s fall. That means football season, kids going back to school, the leaves changing colors, and, for many hospitals and health systems, it means the start of budget season. Even if your fiscal year...
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How basic on-site optimization can lead to big SEO rewards
In the fall of 2014 we pursued some minor site updates for our North Carolina Sweet Potato client in an effort to help enhance their visibility in Google. With Thanksgiving approaching we knew we...
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Mobile-Friendly Websites Will Now Rank Better In Mobile Search
It’s official, Google announced last week that they will be updating their mobile search algorithm to include “mobile friendliness” as a ranking signal. From Google: Starting April 21, we will be...
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A Content Marketing Strategy that Works – eBook
What was the first thing you did before making your last big purchase? If you’re like most Americans (around 70 percent according to SiriusDecisions), you opened a web browser. No surprise there – of...
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SEO 101: Why your content isn’t ranking in Google
Client’s ask us “When I Google _______ our site is way back on page 4” or “How come our site isn’t #1 in Google?” There are a variety of technical factors that could cause a site to have ranking...
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The Ideal Content Mix for PR, SEO and Social Media Success
With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content or digital marketer should agree...
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3 Types of Keywords Needed for Successful SEO and SEM
When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords from these three main buckets below. Each type of...
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5 SEO Copywriting Tips
How to write copy that’s friendly to users and search engines. A website’s copy has a huge influence on how a site ranks in Google. The most strategically planned out and well built website could fall...
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3 Reasons Why Your Site Needs a CDN in 2016
At it’s core, a Content Delivery Network (CDN) is a network of servers across the globe used in an effort to create a fast loading website for site visitors worldwide. The connectivity and speed of a...
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20+ Local SEO Tips for Businesses with Multiple Locations
Having strong search rankings requires thorough planning, strategy and flawless execution. Google looks at over 200 factors when ranking content and the markup, site structure, user experience and...
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Sweet SEO Case Study!
How SEO Can Enhance a PR Campaign and Take Home Two Four Awards for Excellent Results By Jason Poulos (@TheSaganaki) As digital marketing strategies evolve it’s not a bad idea to see if your PR content...
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2016 – The Buzz Bin Year In Review
We survived 2016! It was a wild, strange and perplexing year filled with politics, social issues, the Olympics, celebrities, food, craft beer and wine, and of course emails – so much talk about...
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How Brands Are Mixing New Cocktail Trends into their Campaigns
Source: Friend & Johnson Whether you’re a man-bunned mixologist in-the-know, a marketer of luxury spirits or a cocktail-loving consumer, 2017 is a year to cheers to with interesting trends on the...
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What is an Emoji Strategy and How to Build One
Whether you can’t finish an online conversation without at least one emoji, or you find emojis to be a total nuisance, these little pictures can be worth a thousand words. In fact, there are now 2,666...
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Journalism Isn’t Dead; It’s Engaging
At the end of 2016, I wrote a Buzz Bin post that detailed predictions for the media relations industry as well as suggestions for navigating it. In it, I referenced more opportunities for working with...
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